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Level V Associate Partner

River's Edge

919 E Main St, Suite 1050
Richmond, VA 23219
RiversEdgePromotions.com

River's Edge


Year of inception:  2024


Primary products and services:

River's Edge provides tailored promotional, marketing, and insurance solutions that help lotteries manage marketing and operational risk while supporting innovation and returns to state beneficiaries. Powered by Susquehanna International Group, a global leader in quantitative trading, we bring institutional‑grade analytics and pricing precision across everything we do. Our solutions—including prize indemnity insurance—provide early jackpot cycle liquidity, expanded liability capacity, and second chance promotional prizing. By converting uncertain prize exposure into predictable costs, we enable lotteries to grow responsibly, enhance player engagement, and compete in an evolving market.  Additional services include:


  • Fixed-prize liability coverage

  • Sports sponsorship promotions

  • Bespoke operational and prize risk


River’s Edge is the marketing name used by affiliated companies, River’s Edge Promotions, LLC and River’s Edge Insurance Solutions, LLC (“River’s Edge IS”). Marketing and promotional services are offered by River's Edge Promotions, LLC. Insurance products and services are offered by River’s Edge IS (doing business as SIG Insurance Brokerage, LLC in New York), a licensed excess and surplus lines broker in all 50 U.S. states and the District of Columbia. The material presented here is intended to provide general information about River’s Edge’s products and services. It is neither an offer to sell, nor a solicitation to purchase, any specific insurance product, nor an insurance contract. Coverage may not be available in all U.S. jurisdictions, may vary by state, and is subject to legal and underwriting requirements. Any availability is on a surplus lines basis through duly licensed producers.


Lottery clients:

Atlas Experiences, Alchemy3, Imagine Experience

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