Level V Associate Partner
Creative Realities
Rick Mills, CEO
Dan McAllister, CRO
Dan.McAllister@cri.com
Lisa Lemon-Clark, SVP Enterprise Accounts & Lottery
Lisa.Lemon@cri.com
Jessica Larue, Sr. Director of Strategy, Lottery
YEAR OF INCEPTION: 2009
PRIMARY PRODUCTS AND SERVICES:
Experience Intelligence
Creative Strategy & Production
Technology, CMS, Innovation
Procurement, Deployment, Installation
Service, Support, Measurement
Media Advertising & Sales
We create better retail experiences.
Creative Realities, Inc. (CRI) partners with lottery organizations to modernize and enhance the in-store player experience through a combination of digital technology, strategic consulting, and data-driven insights. While digital signage is a core part of our offering, our focus extends far beyond screens. We help lotteries create more engaging, effective, and measurable retail environments that drive player participation and sales performance.
Our solutions enable timely, relevant messaging across the retail environment while simplifying how content is managed and deployed at scale. Complementing the technology, our team provides strategic services including customer journey mapping, retail experience optimization, content strategy, performance measurement, and analytics. These capabilities support both enterprise modernization initiatives and targeted retail enhancements based on a lottery's specific objectives.
With experience across retail and regulated industries, CRI understands how to improve customer engagement and retail execution. Our team applies proven methodologies to enhance the player journey, increase visibility for lottery products, and create more impactful retail experiences while supporting operational and compliance requirements.
What differentiates CRI is our ability to connect strategy with execution. We don't simply deploy technology—we help define the right retail experience, measure performance, and continuously optimize results. By transforming traditional retail touchpoints into dynamic, data-informed environments, CRI helps lotteries capture attention, improve engagement, and deliver measurable business outcomes.
Learn more at www.cri.com.
LOTTERY CUSTOMERS:
North Carolina Education Lottery, Florida Lottery, Atlantic Lottery