Level V Associate Partner
Angus Reid
14 E 6th Ave,
Vancouver, BC V5T 1J4
Jason Allsopp, Senior Vice President and Managing Director, Research West
Jason.Allsopp@angusreid.com
Rohit Nair, Senior Vice President, Lottery and Gaming
Year of inception: 1979
About Angus Reid
Angus Reid has been one of North America’s most recognized and trusted research consultancy for over 45 years, with a legacy of leadership in market research. Millions have participated in Angus Reid studies, establishing the firm as a national standard for credibility, rigor and influence across business, government and media. Today, Angus Reid delivers full-service public affairs, consumer insight and reputation research designed to withstand public and boardroom scrutiny. Combining methodological depth with strategic interpretation and compelling narrative, Angus Reid equips leaders with evidence they can defend and decisions they can stand behind.
As part of Rival Group, Angus Reid brings together trusted proprietary panels and modern research capabilities to deliver insight that is both authoritative and forward-looking. This includes the Angus Reid Forum, one of North America’s most recognized consumer panels and the Rival Technologies platform, which enables mobile-first, conversational research through chat, video and AI-powered analysis. Together, these capabilities support faster, more engaging data collection while maintaining the quality and rigor Angus Reid is known for. Whether advising brands, governments or NGOs, Angus Reid provides the foundation of truth that leaders need to make impactful, confident decisions.
L&G Sector Expertise:
Angus Reid has been a leading and respected market research provider, supporting a range of Lottery and Gaming clients across North America.
We design research strategies tailored to your industry, delivering targeted, nuanced insights unique to your business. Our ability to effectively advise Lottery and Gaming clients is driven by an integrated model built on three pillars: strategic consulting expertise, first-party panel access, and proprietary technology. This approach ensures investment in the data that matters, maximizing the value of your research budget. Our dedicated team brings years of experience in Lottery & Gaming, with methodologies specifically developed to generate accurate, impactful insights. This depth of sector expertise means we understand player motivations, game portfolios and the operating realities of lottery organizations, reducing onboarding time and accelerating the path from data to decision.
Primary Products and Services
Foundational Studies – Usage and Attitude, Landscape Understanding, Segmentation, Market Sizing, Player Journeys
Tracking – Player behavior, cross play across industries, product, advertisement
Advertisement Research – Measuring the impact of creatives
Innovation and Revenue Sizing – Measure the success potential of new launches, revenue estimation, portfolio optimization for draw games, scratch, iLottery, digital instants, etc.
Qualitative Research – Focus Groups, One on One chats, ethnography, digital diaries, shop-alongs.
Retailer Understanding – Decode retailer reactions to new products, communications, and retailer usage and attitude studies
Lottery Customers:
Angus Reid has completed numerous projects and programs for Lottery and gaming clients across North America, including:
Several U.S. state lottery jurisdictions
All Canadian lotteries
Interprovincial Lottery Corp. (ILC)
MUSL
Lottery vendors
Agencies