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Demographics Study Highlights

Maritz AmeriPoll
• National survey of 1,003 individuals conducted in October, 1997

• Found I I percent reporting lottery play of $20 a month or more

• Of these, 13 percent reported incomes under $15,000. None of these individuals reported expenditures over $50 a month. Individuals with incomes under $15,000 made up 15 percent of the total sample.

• 43 percent of the heavy lottery players reported incomes of $45,000 or higher. Individuals with incomes this high made up 38 percent of the total sample.

Texas
• Conducted by the University of Texas

• 88 percent of those spending $205 a year or more on the Texas lottery have at least a high school education. 57 percent of those spending $205 a year or more have at least some college education.

• Individuals earning more than $10,000 a year make up 92 percent of those spending $205 or more a year. Those earning more than $50,000 a year make up 30 percent.

• The ethnic makeup of heavy Texas lottery players is similar to the composition of the overall Texas population. African-Americans make up 11 percent of the heavy players (more than $205 per year), Hispanics 29 percent, and Anglos 56 percent.


Virginia
Conducted by Chilton Research Servies 86 percent of lottery expenditures are made by those with incomes of $15,000 or more. 29 percent of lottery expenditures are made by players with annual household incomes in excess of $50,000.


Pennsylvania
Pennsylvanians with at least a high school education make up 87 percent of the lottery's "heavy" players. Those with at least some college education make up 39 percent of the "heavy" players. African-Americans make up 10 percent of the Pennsylvania population but account for 8 percent of the "heavy" players.


Minnesota
• Collaborative study between the Minnesota State Lottery and St. Cloud State University

• Identified the 20 percent of lottery players reporting the highest expenditures.

• Of these "heavy" lottery players, 96 percent had incomes of $15,000 or more, and 32 percent reported incomes of $50,000 or more.

• 88 percent had at least a high school degree. More than half had some post-high school education, and 28 percent had college degrees.

• These "heavy" lottery players accounted for 71 percent of reported lottery spending. 

Wisconsin
• Study performed by the Institute for Research on Poverty at the University of Wisconsin-Madison

• 8 percent of lottery players reported spending in excess of $500 per year.

• Of these, 80 percent reported household incomes of $25,000 or more; 41 percent reported at least some college education.


Oregon
(Note: Oregon results include video lottery terminals and keno, and so are not directly comparable to the other lotteries included in this summary)

• Results from the biennial Oregon Population Survey directed by the Oregon Office of Economic Analysis

• 8 percent of lottery players reported spending $41 a month or more. Of these "heavy" players: 

• 87 percent had at least a high school education; 56 percent had at least some college education

• 95 percent were white

• 86 percent had household incomes of $15,000 a year or more, compared to 81 percent of the entire Oregon population; 22 percent had incomes in excess of $55,000, comparable to their 21 percent share of the overall population.

• 85 percent reported having health insurance

• 66 percent were employed, a rate virtually identical to the overall Oregon population 

• Oregonians below the poverty line contributed 6 percent of lottery sales while making up 11 percent of the population.

Kansas
• 24 percent of Kansans are "regular" players - playing four or more times each month. Of these: 

• 92 percent are high school graduates; 48 percent have at least some college

• 87 percent have incomes of $15,000 or more; 38 percent have incomes of $40,000 or more 

Arizona
• "Core" players make up 17 percent of the overall population and 24 percent of lottery players. They account for 70 percent of lottery revenues.

• The average household income of a core player is $42,000

• 53 percent of the core players have some college or a college degree


Washington
• Persons with incomes of $20,000 or more account for 85 percent of all lottery spending.

• Persons with incomes of $50,000 or more account for 32 percent of Washington's population and 37 percent of lottery sales.


Kentucky
• In a random sample of 1,600 adults in 1994 and again in 1998, no respondent was found to have spent more than $1,500 a year on the lottery. For 5 percent of the players to account for 50 percent of the revenue, these individuals would have to have spent an average of $3,875 per year.