Year of inception: 1979
Primary products and services:
- Market research
- Segmentation studies
- Tracking studies of all types
- Concept testing of online and scratch products
- Product/volumetric forecasting
- Market and opinion tracking
- Media habits and shopping behavior assessments
- Retailer interviews
- Qualitative research
With more than 20 years of experience conducting gaming marketing research, our Lottery & Gaming team has earned an international reputation for producing the total market intelligence required to build strong business strategies. We employ a broad range of methodologies to support an even wider range of research approaches: market segmentation, game development research, marketing communications and public policy reviews.
Current agency of record for: Florida, Texas, Minnesota, New York, Hoosier Lottery, Alberta Gaming & Liquor Commission, Western Canada Lottery Corp, and Washington’s Lottery.
Others: Michigan, Arizona, Montana, Atlantic Lottery Corp., Nebraska, British Columbia Lottery Corp., California, New Mexico, Connecticut, New Jersey, Colorado, Ontario Lottery & Gaming Corp., Georgia, Oregon, Idaho, Rhode Island, Illinois, Saskatchewan Gaming Corp., Interprovincial Lottery Corp., Wisconsin, Manitoba Lotteries, Maryland